Associated Motorways (Private) Limited (AMW), the official distributor for Yamaha, has opened Yamaha’s flagship Concept Showroom in Sri Lanka at Borella, marking the brand’s 45-year presence in the country while introducing a redesigned retail destination that brings together the brand’s motorcycles, scooters, Outboard Motors (OBM), water vehicles, genuine spare parts, accessories and official Yamaha merchandise under one roof.

Yamaha's long-standing Borella location has been transformed into a modern concept showroom that offers a more engaging and customer-focused retail experience while reflecting the brand's global identity.

Commenting on the opening, a representative from Yamaha marketing team at Associated Motorways (Private) Limited said, "The new Borella Concept Showroom embodies the modern Yamaha experience we want our customers to have. It is a destination where customers can interact with the entire Yamaha brand, not just a place to purchase a motorcycle or scooter. We remain dedicated to creating retail spaces that reflect the quality of our products while meeting the growing expectations of customers as we strengthen our presence in Sri Lanka."

The opening ceremony was attended by distinguished local and international guests, including Naoaki Kamoshida, Chargé d'Affaires ad interim of Japan to Sri Lanka, Embassy of Japan; Jorge Navea, Chief Executive Officer – Automotive, Al Futtaim; Antoine Barthes, Vice President – Automotive, Al Futtaim; Hajime Aota, Chairman, Yamaha Motor India Group; Toshiro Yagi, Executive General Manager, Yamaha Motor Company; Hideki Yamanaka, Group Manager, Yamaha Motor Company; Jawahar Ganesh, Managing Director, Associated Motorways (Private) Limited; and Sri Lankan motorsport legend Dilantha Malagamuwa.

Customers can explore Yamaha's entire product line, which includes marine products, genuine parts, accessories, and branded merchandise, as well as performance motorcycles like the FZ, R15, and MT-15 and practical scooters like the RayZR. The integrated concept allows visitors to discover the Yamaha portfolio in one place while receiving expert guidance and after-sales support.

Designed around international retail standards, the showroom's modern layout allows customers to engage with Yamaha products in a more comfortable and immersive environment, strengthening the brand's commitment to quality and innovation.

Yamaha marks a new chapter in Sri Lanka with the flagship Borella Concept Showroom, which further demonstrates the brand's ongoing investment to provide customers across the country with an elevated ownership and retail experience.