February, 28, 2018
Every pack of the scrumptious Prima Sunrise bread carried an opportunity for their loyal customers to win valuable prizes with the Prima Sunrise Slices & Prizes promotion 2017.
The promotion was held from the 15th of November to the 31st of December 2017 and the prize giving ceremony took place recently, during which 74 lucky winners were chosen and presented with an array of prizes including, LED TVs, Washing Machines, Microwave Ovens, Mixer Grinders and Bread Toasters.
The promotion was held with the aim of increasing brand loyalty. In order to participate, all a customer had to do was to SMS the secret code found inside every Prima Sunrise white bread, crust top and tops bread packs.
One of the largest local FMCG product manufacturers, Prima places customer engagement with the brand at the very top of their list of priorities, and continuously aims to enhance the customer’s experience with the brand. The Prima brand has always been synonymous with caring for its customers and has a proven track record of going beyond the call of business to enhance its customer’s experience with the Sunrise brand. Prima Sunrise has always lived up to changing customer expectations and will continue to do so by introducing an array of innovative products in the near future.
Picture Captions: (From left) Deputy General Manager – Mr. Sajith Gunaratne; Senior Business Manager – Mr. Donavan Ondaatje; General Manager – Mr. Shun Tien Shing; Business Development Manager - Bakery Products – Mr. Indika Dissanayake with the winners