Janashakthi Life, a leading brand in the insurance industry and a flagship brand of JXG (Janashakthi Group), extended its community engagement efforts to Jaffna during the Nallur Festival, connecting with over 7,000 individuals and families across the region through a 10-day initiative focused on creating greater awareness around life protection and financial security, as well as providing employment opportunities.

The first five days of the initiative featured a door-to-door community outreach programme across Chunnakam, Sanganai, Navarkuzhi, Kokkuvil, and Gurunagar. Janashakthi Life representatives engaged directly with residents, creating meaningful conversations around life protection and understanding the needs of individuals and families within these communities.

The following five days saw Janashakthi Life establish a dedicated activation stall in the vicinity of the Nallur Temple, creating an accessible touchpoint for the many pilgrims and visitors who gathered for the Nallur Festival. Representatives were on hand to provide personalised guidance on life insurance and protection solutions, helping visitors explore options suited to their individual circumstances and family needs.

As part of Janashakthi Life’s 32^nd Anniversary celebrations and Insurance Month, the company took the message of life protection closer to the people of Jaffna. The initiative was centred around the Nallur Festival, one of the Northern Province’s most significant cultural celebrations, with the Nallur Kandaswamy Kovil holding deep social importance for people living in Northern Peninsula. Celebrated for generations, the festival brings together thousands of Northerners locally, regionally, and globally, keeping the tradition of Nallur celebrations alive. Recognising Nallur’s deep significance to the people of Jaffna, Janashakthi Life saw the occasion as a meaningful opportunity to engage with the community and bring life protection closer to individuals and families.

Commenting on the initiative, Ravi Liyanage, Director/CEO of Janashakthi Insurance PLC, said, “At Janashakthi Life, our role extends beyond providing insurance. It is about being present in the communities we serve and helping them celebrate their cultural beliefs while also initiating conversations around bringing protection into their lives. Initiatives such as these reflect our continued commitment to reaching communities across the country and helping more individuals and families plan secure futures.”

The 10-day initiative reflects Janashakthi Life’s continued commitment to community engagement and its broader purpose of uplifting lives and empowering dreams. By taking life protection closer to people in the communities where they live, work, and gather, Janashakthi Life continues to create greater awareness of the importance of protecting individuals, families, and their aspirations for the future.

Image Caption : Janashakthi Life extended engagement efforts to Jaffna during the Nallur Festival with a 10-day community outreach programme focused on creating greater awareness around life protection, financial security, and providing employment opportunities.