Asian Alliance Insurance PLC which is part of the Softlogic Group is proud to announce that its Annual Report was awarded Bronze in the Insurance Sector at the 50th Annual Report Awards Competition conducted by The Institute of Chartered Accountants of Sri Lanka at a glittering event that took place at the Nelum Pokuna Theater on 9th December 2014. This year’s competition saw the participation of over 130 organizations in this most prestigious event that is celebrating its Golden Jubilee year, being conducted for the 50th Year without interruption.

The Institute of Chartered Accountants (CA) of Sri Lanka is one of the most prestigious institutions of the country that was founded in 1959. The Institute provides leadership and insights to the accountancy and finance profession in Sri Lanka as well as globally. The qualified members of CA Sri Lanka are trained to provide financial knowledge and guidance based on the highest professional, technical and ethical standards; thereby assisting communities and organizations gain long term sustainable economic growth.

Mr. Iftikar Ahamed, Managing Director of Asian Alliance Insurance PLC commenting on the award said, “This is a proud achievement for Asian Alliance considering the high standards to which winners are held at the Annual Report Awards. This is also our initial effort towards Annual Report recognition and we are fully committed towards gaining greater strides in the years to come.”

Asian Alliance Insurance PLC was also recognized internationally at Vision Awards organized by the League of American Communication Professionals and at the ARC International Awards for its 2013 Annual Report becoming the only insurance company to achieve 06 awards in the category.

Asian Alliance’s strong performance is the result of a strategic vision which leverages on the valuable synergies of the Softlogic Group to re-affirm the company’s journey towards being a leading player in the industry. The Company has charted an ambitious blueprint for growth, buoyed by the optimistic outlook for the insurance industry as a whole and also inspired by the key performance indicators of a fast paced Sri Lankan economy.

Asian Alliance Life that is currently ranked 5th in the market provides its customers with a level of service and attention that is unmatched in the industry where the focus remains undivided and is always aimed at providing the best protection plans that are perfectly customized to meet specific requirements of a diverse clientele. The General Insurance Business is coming back strongly with novel concepts and innovation that is completely oriented towards customer convenience, with the new DRIVE THRU concept and 365 DAY INSURANCE that will primarily target Motor Customers. The Health business of the Company has also improved tremendously and is currently ranked No. 4 in the industry.

Mr. Saliya Wickramasinghe, General Manager – Finance stated, “One of the highlights of our Annual Report was that it forayed into presenting an integrated report this time round and was also successful in compiling an impressive Sustainability Report along with the operational review. This attempt to take on the daunting task of compiling an integrated report reflects the company’s commitment to the triple bottom-line concept of people, planet and profits. Built on the pillar of trust, Asian Alliance Insurance has instilled sustainability in all areas of its operations and its high level of disclosure in the 2013 annual report reflects this commitment. I thank my team for the sleepless nights spent in compiling this report. The dedication of my staff and our partner Emagewise was unwavering.”

Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.

Photo Caption: The winning team of Asian Alliance