Asian Alliance Insurance bags Silver at National Business Excellence Awards

December, 22, 2014

Asian Alliance Insurance PLC, that is part of the Softlogic Group, is delighted to announce that it was awarded Silver in the “Insurance Category” with a further Silver Award for Overall Excellence in the “Large Companies Category” at the ‘National Business Excellence Awards 2014' which was held at the Colombo Hilton Grand Ballroom on the 16th of December 2014, amidst an eminent gathering of top corporate personalities. 

The National Business Excellence Awards is an annual award competition conducted by the National Chamber of Commerce of Sri Lanka (NCCSL) with a view to recognizing business enterprises which have demonstrated excellence in their fields of business, whilst contributing to the economic progress of the country. The goal of the awarding criteria is to recognize and reward those organizations that have excelled in all-round performances such as corporate governance, capacity building, performance management, global & local market reach, corporate social responsibilities and environmental sustainability. The main objective of the competition is to position Sri Lanka as a country with excellently managed organizations and thereby making it attractive for joint ventures, investments and as a source for high quality and reliable products and services.

“We are thrilled to have been recognized as amongst the best in our Sector and across all Large Sized Companies in the country. This win at the ‘National Business Excellence Awards’ has elevated us to a platform that will allow us to drive our company to greater heights in the corporate world. This is a fantastic achievement for a first time entry by our Company and underscores the tremendous potential that Team Asian Alliance, have - to deliver on the national platform of Sri Lanka” said Mr. Iftikar Ahamed, Managing Director of Asian Alliance Insurance PLC.

Asian Alliance Life that is currently ranked 5th in the market provides its customers with a level of service and attention that is unmatched in the industry where the focus remains undivided and is always aimed at providing the best protection plans that are perfectly customized to meet specific requirements of a diverse clientele. The General Insurance Business is coming back strongly with novel concepts and innovation that is completely oriented towards customer convenience, with the new DRIVE THRU concept and 365 DAY INSURANCE that will primarily target Motor Customers. The Health business of the Company has also improved tremendously and is currently ranked No;4 in the industry.

Asian Alliance Insurance PLC is a Composite Insurer whose shareholders include DEG and FMO that are internationally reputed AAA Rated DFI institutions. The Company operates through a network of 53 locations that are positioned in all provinces of the country and is part of the fast growing Softlogic Group that has interests in Healthcare, Retail, Financial Services, ICT, Leisure, Automobiles and Restaurants.

Photo captions: (Above) Mr. Iftikar Ahamed, Managing Director of Asian Alliance Insurance accepting the Silver Award for the Overall Excellence in the “Large Companies Category” and below the Asian Alliance Team

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