For better accessibility to customers and in-line with its growth strategy, Asian Alliance Insurance PLC, part of the Softlogic Group, announced the relocation of their Life Corporate office to its own premises at R. A. De Mel Mawatha, Colombo 3. The new office, completely refurbished to reflect the modern and dynamic brand personality was ceremonially opened by Chairman of Softlogic Group and Asian Alliance, Ashok Pathirage.

The company is home to Asian Alliance’s Life business, ranked 5^th in the industry and with moves afoot to scale higher. In this regard, momentum has been picking up for Asian Alliance on the back of good business results, a highly motivated team and IT innovation with commitment to provide the best value and convenience to customers.

Speaking at the event, Mr. Iftikar Ahamed, Managing Director Asian Alliance Insurance said, “We are delighted to have invested in this new office which is centrally located for the convenience of our customers. Moreover, it forms a part of a series of initiatives that the Company is undertaking to enhance its offering and value in customer service, which is our main focus”.

Ahamed went on to note that the move demonstrated Asian Alliance’s firm commitment to better serving the fast growing market in Sri Lanka and its desire to deliver best in class solutions to its clientele.

The ceremony was graced by Directors of the group along with other dignitaries and distinguished guests.

About Asian Alliance Insurance: Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.

Photo caption: (Above) Cutting the ribbon when opening of the new office – (from left) Ray Abeywardena – Director; Sujeewa Rajapakse – Director; Ashok Pathirage – Chairman; Chula Hettiarachchi – Chief Operating Officer Life and Iftikar Ahamed – Managing Director of Asian Alliance Insurance PLC

[caption id="attachment_9318" align="alignnone" width="650"] Ashok Pathirage - Chairman of Softlogic Group issuing the 1st policy to Heshini Abeysundara - Managing Director of Amil Industries (Pvt) Ltd. (From Left) Lahiru Maduranga - Regional Portfolio Manager, Iftikar Ahamed - Managing Director, Ashok Pathirage – Chairman of Asian Alliance Insurance PLC and Heshini Abeysundara (1st customer)[/caption]

[caption id="attachment_9319" align="alignnone" width="650"] Iftikar Ahamed, Managing Director of Asian Alliance Insurance PLC (Left) and Chula Hettiarachchi, Chief Operating Officer Life, Asian Alliance Insurance PLC[/caption]