Asia Insurance Awards, the premier regional event of the year which recognises and salutes excellence in the Insurance sector, has announced that Asian Alliance Insurance has been awarded “Innovation of the Year” finalist at the 19^th Asia Insurance Industry Awards 2015. The other finalists are Zurich Insurance, Hong Kong and QBE Asia Pacific, Hong Kong. The winners will be announced at a gala dinner to be held in conjunction with the Singapore International Re-insurance conference in November this year. 

The only Sri Lankan Insurer, Asian Alliance Insurance was one of 47 eminent finalists out of 428 entries that came in from leading Insurance companies comprising global and regional players from all over Asia.  Asian Alliance’s ground breaking innovation motor product “Click2Claim” won this prestige for the most innovative product or service introduced during the qualifying period with clear and measurable impact on Asia’s industry or possible region-wide application; and/or disruption which is leading the industry’s push to the next level.

Managing Director of Asian Alliance Insurance, Iftikar Ahamed was upbeat on the revelation. “This is fantastic news for us” he exclaimed. “We are fully aware of the magnitude of this achievement, to be on par with global insurance giants competing for the same glory.” Ahamed went on to note that he was particularly proud of team Asian Alliance Insurance. “The award signifies the extent to which we commit ourselves and the passion with which all of us work towards our objectives. We are an inspired team heading for the summit of excellence” he enthused.

Now in its 19^th year, the Asian Insurance Industry Awards has become a much sought-after mark of excellence and peer group endorsement for insurance players and professionals in the market with the very backbone of the Awards being the 29 Judges drawn from a cross-section of industry leaders, regulators and experts. A media release issued by Asian Insurance Review, who conduct the annual awards states that the judges were truly impressed by the range and quality of the entries and the passion and commitment of many of the finalists who were represented by their CEO’s at the face to face judging.

The panel of judges included key industry leaders from across Asia which included Hong Kong’s Commissioner for Insurance, Head of Asia Pacific for Lloyds Asia, Assistant Secretary General, Office of Insurance Commission of Thailand, Special Advisor for The Geneva Association, amongst a host of celebrity insurance Industry leaders, who conducted the extensive deliberations to arrive at the finalists. The Awards have been hosted annually since 1997 by Asian Insurance Review, the voice of Asia’s insurance industry for the past 25 years.

Asian Alliance Insurance is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.