BBDO Worldwide was crowned Agency Network of the Year at this year’s Spikes Asia Festival of Creativity. The Spikes Asia 2014 awards ceremony was held at Marina Bay Sands, Singapore on Friday (26). BBDO previously won the title in 2012. 

A total of 5,000 entries had been submitted, scrutinised by 90 judges, and shortlisted to 400 entries of which BBDO Worldwide accounted for 139 -- 30% more than the first runner-up. At the end of the awards ceremony, BBDO Worldwide took home 3 Grand Prix, 3 Creative Effectiveness Spikes, 8 Golds, 29 Silvers and 34 Bronzes.

BBDO agencies from Australia and New Zealand led from within the network with Clemenger BBDO, Melbourne taking home 2 Grand Prixs – for Branded Content and Direct, 1 Gold, 7 Silvers and 4 Bronzes. Clemenger BBDO, Wellington followed close with 12 Spikes including 4 Golds while Colenso BBDO won 11 Spikes – 1 Grand Prix, 3 Creative Effectiveness Spikes, 1 Gold, 2 Silvers and 4 Bronzes.

The most awarded BBDO office in Asia was BBDO Pakistan which was awarded 10 Spikes, followed by BBDO and Proximity Singapore which took won 8 Spikes. BBDO India and BBDO and Proximity Malaysia were awarded 5 Spikes each.

Earlier this year BBDO Worldwide was ranked the Most Effective Agency Network in the World by Effie Worldwide, as well as named the Most Creative Agency Network in the World by The Gunn Report.

Said BBDO Lanka MD Santosh Menon: “We are extremely proud of this great achievement. We have been consistently proven both creative and effective, essentially the best in the world and this has been borne out at Spikes 2014 as well.”

For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report and for seven years, ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and chosen Agency of the Year multiple times by the leading industry trade publications. Most recently it was named the World’s Smartest Agency Network by global marketing intelligence service Warc.

BBDO Lanka is the Sri Lankan affiliate of the global BBDO network and soon after only its first year of operations was awarded Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year 2012’ – Silver. It is uniquely positioned in the advertising industry having launched its Force for Good initiative in 2012 by becoming the first carbon neutral advertising agency in South Asia. It also launched Asia’s first ever mechanical air purifying billboard and contributed to the ‘Bikes for Life’ initiative which provides children in the North with bikes and thus a means to get to school and not miss out on an education. It also continues to support the Country Music Foundation, which through its Country Roads concert raises funds for children related charitable projects in Sri Lanka.

About BBDO: BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.

BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.