San Francisco, California: Celltick, a global leader in mobile initiated commerce announced today that it has partnered with Mobitel, Sri Lanka’s National Mobile Service Provider to deliver an interactive high value location based service, based on its patented LiveScreen platform. The partnership will enable Mobitel to provide high value services to millions of customers in Sri Lanka.

Celltick’s LiveScreen service provides a network-efficient way to provide targeted location based interactive engagement to mobile customers on the home screen. Celltick provides a managed service to Mobitel enabling a high-value, interactive and non-intrusive experience for Mobitel customers. LiveScreen’s capabilities ensure personalization of the service and the ability to deliver context-aware messaging that is optimized for user satisfaction. With this platform Mobitel offers its customers unique high value coupons for physical goods and services around them.

Commenting on the partnership Chief Executive Officer - Mobitel, Ranjith G. Rubasinghe said, “With this partnership and this innovative service, we will enhance our mission by offering a quality service that ensures customer satisfaction. Mobitel strives to change the ICT landscape in Sri Lanka, and this step is one shift towards that transformation. We look forward to continuing our ties with Celltick to collaborate on further innovative services in future. ”

“We are extremely excited to partner with Mobitel in enabling them to execute against their vision in providing value to their customers. Our services based on LiveScreen have been extremely successful with consumers and we are glad to offer a tailored service for Mobitel”, said Abraham Punnoose, Managing Director of Celltick India. “We are confident that our vast experience and successful track record will ensure success to this partnership.”

With this partnership, Celltick continues to expand reach across the globe. In 2013, Celltick powered billions of mobile-initiated commerce transactions on the LiveScreen platform for virtual and physical goods, serving more than 110 million active users across 25 countries.

About Mobitel (Pvt) Limited: Mobitel is Sri Lanka National Mobile Service Provider and a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, Enterprise Solutions, IDD services and a host of Value Added Services. Mobitel was the pioneer in South Asia to launch a Super 3.5G network, to successfully demonstrate HSPA + MIMO technology and successfully trial 4G/LTE technology. The recent introduction of Dual Carrier HSPA+ technology and 4G-LTE service makes Mobitel’s broadband speeds the fastest in the country. Mobitel’s coverage spans the entire island, with international roaming available in over 400 networks worldwide. Fuelling over USD500mn worth of investments to-date, Mobitel has shaped the ICT landscape, experiencing exciting growth – poised to lead the industry into its next phase of development. A customer base of well-over 5 million, stands testament to Mobitel’s strong focus laid on customer centricity, emulating its credo of "We Care. Always." For more information, dial 1717 or visit www.mobitel.lk .

About Celltick: Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. Celltick enables its partners to engage and monetize their start screen. The company drives billions of transactions annually across more than 110 million active users across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit www.celltick.com