February, 19, 2018
Live experience designer Cyber Illusions has partnered with visual content powerhouse AV Lab to form an experiential technology collective the Visual Art and Experiences Group (VAEG).
A merging of technology and art, delivering unparalleled live experiences, VAEG is a Collective that will facilitate Sri Lanka’s design aesthetic and inventiveness being introduced to the world in a big way. In fact, there are already plans in place for this Collective to help fast track the adoption of the highly specialized services offered by Cyber illusions and AV Lab in global markets.
At the same time, the VAEG collective will additionally empower the local industry by opening up avenues for international learning and collaboration, which will ultimately benefit the entire industry.
Importantly, VAEG is also helping to promote greater opportunities for Sri Lanka-based visual artists and technologists to showcase their professionalism and creativity both locally and internationally.
A pioneer in conceptualizing and deploying Audio Visual experiences in Sri Lanka, AV Lab has over a number of years built strong relationships with event producers and blue-chip corporates, giving them the technology and creativity needed to set their shows apart from the clutter.
Founded by Sanjaya Gunawardana, who himself is known for his cutting-edge visual designs and grand ideation, AV Lab features a dynamic team of talented motion graphic artists who specialize in creating content for live environments. AV Lab has been successful in designing and deploying solutions such as projection mappings, augment reality experiences and holograms for local and international clients.
“Just like the name suggests, AV Lab endeavors to show the uniqueness of every project by doing its own research, concept and methodology so that every project is better than the last one,” said Sanjaya Gunawardana, Founder of AV Lab.
He added, “A focus for VAEG is the creation of large-format visual content. And we do this in a very unique way, where content is customized to our clients, to the platform we playing on, from LED walls, to buildings, and even to the event type. Unlike other visual mediums, when you work on large-format visual content and performances, your canvas or workspace is multi-dimensional; so there are many angles for the audience to consider. Our goal is always create awe for the audience, in a short period of time.”
From automating smart homes and offices, to a standout exhibition and a truly epic live show, Cyber Illusions provides the innovative design pedigree required by VAEG to deliver a wide scope of services to achieve the mandate of each and every project, coming in under budget every time.
Commenting further, Lalindra Amarasekara, a 10-year veteran of the Creative and Audio Visual Industry, and Managing Director of Cyber Illusions said, “VAEG is a platform that enables us to showcase Sri Lanka’s history of art, culture and inventiveness. Our ability to globally position ideas and technology that has been created or adapted from a local team is undoubtedly a huge strength for us. Cyber Illusions is proud to work with AV Lab to make VAEG a success, and aid in highlighting Sri Lanka’s artists in new and unique ways.”
Photo Caption: Sanjaya Gunawardana (AV Lab) and Lalindra Amarasekara (Cyber Illusions)