November, 28, 2014
Sri Lanka’s iconic beverage brand Elephant House Ginger Beer, lovingly referred to as EGB, completed two years as the only local soft drink to be served onboard SriLankan Airlines, the national carrier of Sri Lanka recently. With the goodness of natural ginger in every sip, EGB has been a great addition to the airlines’ famed inflight menu.
“As a home grown brand, we are excited to be a part of SriLankan Airlines’ pursuit of showcasing the best that our emerald isle has to offer. This partnership has helped us better connect with travelers from around the world, enticing them with EGB’s quintessentially Sri Lankan charm” said Daminda Gamlath, Head of Beverages, Elephant House and Vice President, John Keells Holdings.
Following a closely guarded recipe that is over a century old, EGB is made using 100% natural ginger sourced locally from farmers in the Central Province. A local sensation, it has also captured the imagination of consumers in the over 26 international markets it is sold in including the Australia, Dubai, France, India, Kuwait, Maldives, Switzerland, UAE, UK, USA, etc… Getting onboard SriLankan Airlines, EGB is all set to woo passengers with its delectable taste and rush of fresh ginger as they fly around / traverse the globe with the national carrier.