Elephant House and Keells Krest will support the upcoming Sri Lanka Wonder of Asia IRONMAN 70.3 Colombo, the first time this demanding competition will be held anywhere in South Asia.

Kicking off on Sunday, February 25, 2018 at the Galle Face Green, the first-ever IRONMAN 70.3 Colombo covers a harrowing 70.3 miles (122 km) course spread out among sections that encompass swimming, cycling and running.

Importantly, Elephant House and Keells Krest will serve as the "Official Food, Beverage and Ice Cream Partners" for this thrilling race, which is all set to welcome over 800 triathletes from Sri Lanka and abroad. To date, close to 400 international triathletes have already registered for the race, and will represent India, UK, France, Australia, USA, Singapore, Brazil, Argentina, etc.

A home-grown local brand that is backed by 150 years of tradition, Elephant House has always supported, and will continue to encourage, national initiatives that uplift the people of Sri Lanka. Well-respected for its high quality and emphasis on enjoying the goodness of life, Elephant House has also become increasingly known for its refreshing isotonic sports drink F5, as well as its FitO fruit drink range, the go-to beverages for fit and active consumers.

Further, Elephant House is the market leader in Sri Lanka's frozen confectionary arena, with its dedicated ice cream range for youth Wonderbar and wondercones beloved by customers, as are the delicious & trusted Keells Krest range of processed meat products & snacks that have been trusted by the Sri Lankans for bringing taste, convenience & wholesome goodness to the table with an emphasis on quality over three decades.

"As proud partners of the first-ever IRONMAN 70.30 Colombo, Elephant House and Keells Krest will play pivotal roles in sustaining performance and quick recovery for the more than 800 athletes attending this race, by providing the food, drinks and ice cream that will refresh them and the spectators that turn up at Galle Face Green on February 25 to cheer them on," commented Belindra Weerasinghe, Category Head – Elephant House Beverages, Vice President, John Keells Holdings (JKH).