In an innovative move to engage consumers via social media and technology-based utilities, iconic Sri Lankan brand Elephant House Sausages recently announced the launch of a social media campaign supporting the launch of an innovative ‘Elephant House Sausage Hacks’ recipe source. Designed around simple, easy to replicate videos of recipes for consumers to experiment with, Elephant House Sausage Hacks will be available on Facebook, Instagram, Pinterest and YouTube in order to be accessible at the touch of a button. 

Speaking on the launch and the objective behind Elephant House Sausage Hacks, Neil Samarasinghe Head of Sales & Marketing, Keells Foods PLC, VP, John Keells Holdings PLC, explained, “The Elephant House Sausage Hacks campaign is designed to be a resource for quick, easy to replicate menus that can be whipped up in response to the limited time available to our consumers. As a brand, we believe our products are not only easy to make and delightful, but that they have the potential to create mouthwatering dishes for any age or demographic. The campaign is designed for busy youngsters, pressed-for-time Moms and consumers who are looking to take a quick break from the fast pace of their days to enjoy the amazing quality, flavor and goodness Elephant House Sausages are known for. The Elephant House Sausage Hacks campaign is the perfect solution for a good, tasty meal – prepared in almost no time at all”.

Addressing the perception that cooking is a chore and not something that is necessarily done for relaxation or enjoyment, the Elephant House Sausage Hacks recipes aim to make cooking fun and rewarding - both for main meals as well as snacks. The campaign takes on the concept that there is no room to innovate in the preparation of sausages and opens up a platform for experimentation and sharing new ideas and recipes. The Elephant House Sausage Hacks campaign is tipped to not only revolutionize the perception of traditional home-made Elephant House Sausages recipes, but also provide an ideal alternative to delicious home-made meals.

To view the Elephant House Sausage Hacks recipes, log on to www.facebook.com/ElephantHouseSausages