May, 9, 2019
Browns Exide, the market leader in the Sri Lankan automotive battery industry, was the official battery partner for the 27th edition of the Fox Hill Supercross which concluded recently at the Diyatalawa Fox Hill Racing Circuit. This was the 10th consecutive year Exide has sponsored the iconic race at the historic Fox Hill.
Commenting on this decade long sponsorship Ajith De Silva, Deputy General Manager of Browns Batteries, said, “As the most looked forward to event in the Sri Lankan racing calendar for both drivers and riders alike, we are proud to once again be associated with this prestigious race. As a trusted brand that identifies with power both on the racetrack and on the road we see this longstanding relationship as vital for the advancement of motorsports in the country. Therefore, we look forward to its continuation and expansion in the years to come.”
Organized by the Sri Lanka Military Academy in association with its racing partners and comprising of 12 motorcar and motorcycle events each, the Fox Hill Supercross attracts over 200 drivers and riders each year to vie for the championship. Taking place at the unique Fox Hill race track with its pleasant climate, attractive surroundings and high safety standards set up by the organizers, the race has been a high point for both competitors and spectators alike for almost three decades.
The Sri Lanka Military Academy conducts the Fox Hill Supercross to raise funds to elevate the infrastructure and training facilities of the institute with the expectation of being on par with other military academies in the region.
Exide is the number one automotive battery brand in Sri Lanka with a market share of approximately 50%. Distributed by Browns Batteries, a fully owned subsidiary of diversified conglomerate Brown & Company PLC, Exide provides the modern motorist with superior performance by meeting the electrical needs of their technologically advance vehicles. Exide caters to a wider market across the island with both automotive and industrial lead-acid batteries. With unparalleled performance and after-sales service Exide is Sri Lanka’s most trusted automotive and industrial battery.