Fems appoints Pooja.G.Umarshankar as the Brand Ambassador

July, 22, 2015

Fems sanitary napkins announced the appointment of Pooja.G.Umarshankar the inspiring popular female film artist and a women’s activist as the Fems brand ambassador on 14th July 20015 at a gala event held at the Kingsbury Hotel Colombo.

Fems is a leading brand of Sanitary napkins dedicated to empowering women by offering them the comfort, protection and confidence to perform their tasks at all times without any worries. The brand has consistently been upgrading their product portfolio to provide superior performance with the highest quality standards to cater to the evolving needs of Sri Lankan women and their active lifestyles. The brand currently possesses the most modern, state-of-the-art sanitary napkin manufacturing plant in Sri Lanka.

Fems stands for today’s multi-tasking, multi-dimensional women who are striving to overcome obstacles and limitations in their journey in achieving their dreams and ambitions. PoojaUmashanker is therefore is an ideal role model for Fems as a multi-talented artist considered as one of the contemporary youth icons who has achieved success by overcoming many obstacles in her journey of life.

Born in Sri Lanka and raised in India, PoojaUmarshankar is multi-linguistic, a versatile actress and a much loved TV personality who has won the hearts and minds of audiences across Sri Lanka and India. She works closely with different segments of the society being a voice for the youth, women and less fortunate, and is frequently involved in activities, which help them to realize and harness their true potential.

“Fems believes in the potential of women, and has been dedicated to uplift the hygiene standards of women in Sri Lanka for over 20 years. We are proud to say that we are currently the only brand of sanitary napkins in Sri Lanka to be accredited with SLS certification. In our efforts in providing the best for the deserving Sri Lankan women Fems is delighted to join hands with Ms. PoojaUmashanker to carry this message forward.” says Ms. ShamaliPerera- Group Product Manager, Hemas Manufacturing (Pvt) Ltd.

“Fems is a very successful brand from the Hemas Personal Care portfolio and dedicated to provide the women of Sri Lanka the very latest and the very best of products. The latest addition to the range, New Fems Superior is made to highest quality standards and designed to provide superior comfort and superior absobtion levels allowing our customers the freedom to face daily challenges without having to worry” says Mr. RakeshKhosala – Marketing Director, Hemas Manufacturing (Pvt) Ltd.

“ Fems is one of the most important personal care categories in the Hemas portfolio. In our mission of delighting the Sri Lankan consumer with trusted, high quality products, the company continues to make significant investments in technology and manufacturing processes to ensure that our consumers benefits immensely. Our recent investment in the Fems manufacturing facility is an endorsement of our vision. Key opinion leaders help to ensure that consumers have the knowledge and insight in making the right choice of products, and we have no doubt that both Ms.Umashanker and Ms.DeZoysa will help the Sri Lankan consumer benefit from Fems” says Mr. Roy Joseph – Managing Director, Hemas Manufacturing (Pvt) Ltd.

Fems is manufactured and marketed by Hemas a reputed company committed to enriching lives of the people. fe

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