Fossil, the iconic mid-century designer brand, launched in Colombo by opening its flagship store at Arcade Independence Square Colombo. The highlight of the launch was an exclusive in-store event celebrating fashion with the elite community of Colombo and an eclectic mix of the who’s who of the city.

The brand entered Sri Lanka through authorized distributor Softlogic Brands Pvt. Ltd, a fully owned subsidiary of Softlogic Holdings PLC, who will add yet another world renowned international brand to their already impressive portfolio.

Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design. They strive to create high-quality watches, bags and more that preserve the best of the past while updating it for today. When the clean lines of the mid-century meet the modern looks of today, the result is key items that represent the best of what we stand for: bags that pair portability with streamlined design, traditional watches created in fresh hues and materials, and timeless accessories that accompany you wherever you are traveling.

Allan Yee, (Vice President, APAC – Distribution, Travel Retail & Franchise – Fossil Group) expressed his delight on The Fossil launch in Sri Lanka – “We are delighted to have you all here to join us today to celebrate Fossil’s first New Concept store in Arcade Independence Square, Colombo (AIS). We could not be happier to be located in AIS, the heart of one of Colombo most exclusive shopping districts, and we know our brand will continue to grow distinctively here in Sri Lanka. This store will be the first of many Fossil store opportunities in Colombo and will be the catalyst for further stores into Sri Lanka. Drawing design inspiration from a wide range of American vintage influences, we think of ourselves not as a store, but as an experience. From refurbished vintage fixtures, to our famous tin wall, and our impeccably curated collection of vintage-inspired collections and props. Today we you will have been presented with our fresh and colour inspired spring collection. You will see colours being portrayed in our bags, you will see our sea glass Haven leather collection brighten up the store. We have some iconic styles for Fossil which I just wanted to highlight, for men, we have our amazing mechanical collections, these are carefully crafted timepieces, and we also have our men Grant collection. The future is extremely exciting as is in some of stores in APAC we have put technology into these key timepieces to make smartwatches, which looks smart too. A perfect marriage of tech and fashion.”

Speaking about the association, Mr. Ashok Pathirage, Chairman, Softlogic Holdings PLC said, “We are delighted to partner with Fossiland jointly open the first Fossil flagship store in the country. Fossil is a great brand, intrinsic with rich history and an immensely high customer appeal. We are confident that the launch of Fossil with its wide array of on trend bags, watches and accessories would be a perfect fit to our current brand portfolio and undoubtedly make this brand more accessible to our customers in Sri Lanka.”

Tinkering with that rotary phone, typing love notes to pass in homeroom,calling on the newness that makes the season; the bright eyed TomGirl and the bushy tailed Boy(ish).Charmer are colored curious with sea glass, papaya and anything-but-neutral neutrals that never fade. Down the rabbit hole we giddily go to play with the happy nostalgia of spring that swings into summer and leaves us lighter than the hot air up our sleeves.