February, 19, 2018
Lending its expertise in end to end logistics management to ‘Sri Lanka Wonder of Asia IRONMAN 70.3 Colombo’, Hayleys Advantis announced that it is handling the movement of all cargo being brought to Colombo from the IRONMAN regional hub in Malaysia. Advantis’ teams in Colombo are working closely with Advantis Malaysia on this. The company will also be managing the land logistics requirements of the event within Sri Lanka, including storing and handling of all IRONMAN equipment and merchandize.
Hayleys Advantis, the logistics arm of Sri Lankan blue-chip conglomerate Hayleys PLC, has joined hands with ProAm Serendib as their official logistics partner for this event, which is scheduled to take place on Sunday 25th February.
Commenting on this, Ruwan Waidyaratne, Managing Director, Hayleys Advantis Ltd., said, “We are excited to be a part of IRONMAN 70.3 Colombo and extend our support as the event’s official logistics partner. Given the IRONMAN brand’s global fan base, we believe that hosting such events in Sri Lanka will help position our paradise island as a preferred destination for active sports. It will also help us showcase our country’s capabilities in managing events of this scale.”
Coming in as the newest addition to IRONMAN 70.3’s 2018 Asia calendar, IRONMAN 70.3 Colombo will be the first official IRONMAN event to be held in Sri Lanka. There has been great interest in the event amongst both local and international athletes, with over 880 participants registering from 60+ countries.
“Given the number of participants and the magnitude of the event, logistics will play a crucial role in the overall success of the event. As the premier logistics service provider in Sri Lanka our aim is to ensure that all logistics requirements of ‘IRONMAN 70.3 Colombo’ are met to perfection. Whilst wishing all participant athletes the very best, we look actively forward to the adrenaline packed race,” said Waidyaratne.
Hayleys Advantis is Sri Lanka’s most diversified transportation and logistics service provider with six decades of experience and operations spread across the Asian region. Backed by the blue chip conglomerate Hayleys PLC, Advantis is at the forefront of the logistics industry providing end-to-end solutions covering air, land and sea. It is committed towards being an innovator in the industry, setting the pace and shaping the logistics category.