Headline: A new 2 in 1 revolution in men’s grooming by J.L Morison

July, 7, 2016

Sub headline: J.L Morison’s launches the first of its kind shaving and face cleansing gel

J.L. Morison Son & Jones (Ceylon) PLC, a pioneer in healthcare and consumer products recently launched an innovative 2 in 1 shave and wash formula for Sri Lankan men. The new shave and wash formula named “Force” is a shaving formula offering an extended benefit as a face cleanser focusing on busy men who demand the best.

“Adding to the novelty, Force 2 in 1 Shave and Wash is being initially offered through the online portal Takas.lk, at launch, making it uniquely attractive to the audience who are extremely mobile and digitally driven. Over the years grooming has become an important aspect of a man’s life and adding an online platform to help them source information and buy grooming products is bound to change the way they shop.” said Trihan Perera, Managing Director - J.L. Morison Son & Jones (Ceylon) PLC

“As an online platform we are extremely proud and privileged to launch such a product in a very novel way to reach out to an audience who can take advantage of the offer via Takas.lk. The launch of Force via takas.lk serves to bolster the similarities that both companies share in terms of speed, convenience and quality by ensuring the product is delivered straight to the customer location, and giving the customer the ability to convert an ad into an actionable event. ” said Murtaza Moosajee, Chief Operating Officer - Takas.lk.

Force will be available on Takas.lk from the 27th of June with island wide free delivery for maximum availability and widest reach to ensure Sri Lankan men enjoy the most invigorating shave of their life at the earliest opportunity.

For more information and product details, visit the FORCE Facebook page: www.facebook.com/ForceGoBeyond
Be one of the first to purchase the product, visit takas.lk/force

Caption: Launch Day! Left to Right: Force Marketing team Randinith Madanayake and Manisha Abeyesekera, JLM Managing Director Trihan Perera, Takas.lk Chief Operating Officer Murtaza Moosajee, alongside Imesh Liyanage.


Caption: Launch Day! Left to Right: Takas.lk Business Development Manager Imesh Liyanage, Chief Operating Officer Murtaza Moosajee shaking hands with J.L Morison Son & Jones (Ceylon) PLC Managing Director Trihan Perera, flanked by Force Brand Manager Randinith Madanayake


Ready for Invoicing. Force at the J.L. Morison Warehouse