House of Fashions’ Customers Turn Celebrities with ‘Fashion First’ Loyalty Card

October, 7, 2014

Sri Lanka’s most loved clothing, fashion and lifestyles destination, House of Fashions, will treat its loyal customers to an assortment of special offers, surprise gifts and a range exciting offers with the launch of its new loyalty scheme. 

‘Fashion First’ – the brand-new loyalty card, will ensure that all loyal customers of the House of Fashions, are made to feel like a celebrity within the store. The loyalty scheme will offer regular House of Fashions shoppers a chance to receive amazing discounts and accumulate points while shopping. Thereafter, these loyalty points can be redeemed at will while receiving special gifts.

The true celebrity experience for the ‘Fashion First’ card holders will come in the form of a range of exclusive facilities in-house, including special cashier counters at the Mega Mall, reserved vehicle parking facilities and special discounts and exclusive promotions on selected brands.

The ‘Fashion First’ card will be launched in two categories, Gold and Platinum. Each category will have its unique privileges. Under the loyalty scheme, each Rs 100 spent in the store, will earn the ‘Fashion First’ card holders one loyalty point and the points will be accumulated at the end of each day.

Customers need only to complete a simple application form and hand it over to House of Fashions Information Counter to apply for the House of Fashions Mega Mall Gold Loyalty Card. Existing House of Fashion ‘Passport’ holders can easily transfer to the new Loyalty scheme.

Photo caption: Ms Samanthi Perera being recognized by House of Fashion as the ‘Most Loyal Customer’ (left) and handing Ms Perera her new Fashion First Loyalty card is Mr. Shelton, CFO of House of Fashion