Keells Food Products PLC was the official food partner for the Sigiriya Rally Cross 2014 held recently at the SLAF Sigiriya Racing Track. This Rally is one of the highlights of the Sri Lankan Motor Racing calendar and was attended by a large number of spectators. The funds raised from this event will be allocated to welfare and social development activities of the Sri Lanka Air Force (SLAF).

Speaking at this event Mr. Neil Samarasinghe, Head of Sales and Marketing, Vice President John Keells Holdings said, “Keells Sausages has always been associated with sports as we believe in providing the highest quality and taste in our products for a complete meal solution. We are indeed pleased to be a part of this year’s Sigiriya Rally Cross and reaching out to our customers who are sports enthusiasts.”

Keells Foods as the market leader in the Sri Lankan processed meat industry has contributed in numerous ways to associate with sports throughout its company’s journey. Its products are with the highest quality and taste and conform to industry standards. Keells started its operations in the year 1983, and takes pride in being solely responsible for developing the Sri Lankan Processed Meats industry to its current heights.

Keells world class sausages, meat balls, hams, bacon, cold meats and raw meat combine gourmet taste and nutrition while offering superior quality. The range offers convenience to meet today’s demanding lifestyles of consumers all over the world. The product range is available in certain markets in United Arab Emirates & Maldives and is currently being introduced to other regional markets.

Keells Foods has also obtained many certifications: ISO 9001 Quality Management System; ISO 22000 Food Safety Management System; OSHA 18000 Occupational Health & Safety Standard; SLS 1218 Standard for Meat Products; SLS 342 Standard for Bacon & Bacon Range Products; and SLS 1146 for Ham & Ham Related Products are key to showcase our commitment to quality in product offering.

Keells Food Products PLC (KFP) sustained its market leadership position in the processed foods category through a range of marketing strategies aimed at strengthening its market share, whilst connecting more closely with the consumer. The company has been driving innovation and high brand recall in an effort to enhance the consumption of products. Based on a combination of consumer feedback and R&D efforts, the company is constantly formulating new products that fulfill the expectations of consumers.

Photo Caption: Mr.Neil Samarasinghe – Head of Sales and Marketing, Vice President John Keells Holdings, giving away the trophies to the winners