Colombo School of Business and Management (CSBM) is the only Business School in Sri Lanka governed by a combined structure of both visionary corporate leaders and respected senior academics to promote a novelty in the higher education, professional and executive education, career development while providing a platform for workforce training and research by filling gaps in the market. We strongly believe in creating a varied and inspiring learning environment that disrupts your usual ways of doing business, thereby influencing you to explore new ways of thinking to face today’s global business challenges.

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CSBM is partnering with Kotler Impact in delivering high value programmes in Sri Lanka under the banner of Kotler Business Programme.

Kotler Impact is a strategic marketing community seeking to employ sustainable economic development through education, training, and holistic measures. Kotler Impact offers Kotler Business Programme (KBP) which is the only global business programme under the brand name of the management guru, Philip Kotler, offering first-class education in countries across the globe designed to unleash the potential in people and businesses for greater, sustainable success. KBP is delivered as an online programme that can be taken globally and at convenience. PEARSON Education is supporting the online platform for the programme and partnered with KBP in creating and delivering an innovative online learning experience.

As the first course under the Kotler Business Programme (KBP), “ESSENTIALS OF MARKETING” has been introduced as a 6 week (32 hour) course that includes areas of Creating and Capturing Customer Value, Company and Marketing Strategy, Analyzing the Marketing Environment, Marketing Research & Gaining Consumer Insights, Understanding Consumer and Business Buyer Behavior, Market Segmentation, Targeting and Positioning, Creating Value through Products and Brands, Creating Value through Pricing, Creating Value through Distribution, Creating Value through Communication, Global Marketing, Sustainable Marketing and Marketing Ethics.

Colombo School of Business and Management will add 3 additional hours of seminar learning where they will conduct offline support sessions to assist the participants who enrol with these programmes.

This is a novel opportunity given to marketers, aspiring marketers and non- marketers to learn marketing from Philip Kotler himself, to earn a globally recognised qualification and to be part of a global network of Kotler alumni. Also the participants of the KBP are given the flexible study mode of online to enable flexibility in studying and a SMART fast track leading to a globally acknowledged degree. Further these programmes are priced reasonably to make education and knowledge sharing accessible and affordable to Sri Lankans.

Department of Marketing Management of the University of Sri Jayewardenepura is also partnering as a strategic partner with CSBM in promoting these world-class programmes in Sri Lanka.

Other than the KBP, Kotler Impact is also partnering with CSBM in setting up the Kotler Center in Sri Lanka to create unique, world class education, global opportunities to explore and to share knowledge/learning.
The partnership between CSBM and KI is promising to revolutionise the education sector in Sri Lanka.