Oshadhi Paranavitane and Sagar Hiranand of Lowe LDB emerged victorious at the recent Young Spikes competition. The duo outshone their peers in the digital category with their deft use and understanding of digital platforms to amaze the judges with their campaign “Money can buy Happiness”. They will represent Sri Lanka in the digital category at the upcoming Young Spikes Asia taking place in Singapore from the 9^th to 11^th September.

“Being the EFFIE Agency of the year for the Asia Pacific region LOWE is well known for Creative Effectiveness. We’re extremely proud that two of our stars have been able to demonstrate our brand of ‘Creative Effectiveness’ at Young Spikes 2015, that too in Digital - one of the most rapidly evolving and relevant media categories. We are confident that they will make Sri Lanka proud at the Spikes Asia 2015,” said Hari Krishnan, Chief Executive Officer, Lowe LDB.

Spikes Asia honours and celebrates the best work in creative communication. It is an opportunity for the youth in the industry to learn, be inspired and celebrate the best work in the Asia Pacific region. It is an unmissable experience for those starting out in the industry and a great achievement for those chosen to represent their country at the event.

The Young Spikes Digital Competition challenges teams to create an integrated digital media campaign that solves a client’s problem. The task tests their knowledge of digital media as well as their capacity to think creatively in a high pressured environment brought on by a short deadline.

Photo caption: The winners, Oshadhi Paranavitane and Sagar Hiranand (second and third from left respectively), with Hari Krishnan, Chief Executive Officer, Lowe LDB (extreme left) and Dilshara Jayamanna, Senior Vice President and Executive Creative Director, Lowe LDB