~ Mastercard & @InterConHotels team up to offer exclusive dining perks @ selected properties in #APAC

Singapore – Mastercard announced a partnership with InterContinental Hotels & Resorts that seeks to cater to the needs of Affluent cardholders in Asia Pacific by encouraging them to re-connect with their family.

As part of the Kids Dining Perks promotion, every child below the age of 12 can now enjoy complimentary dining with every paying adult when paying with a Platinum, World and World Elite Mastercard at 25 participating InterContinental Hotels & Resorts across Asia Pacific.

The new offer is part of Mastercard’s wider suite of exclusive premium products and services aimed at delivering superior value to cardholders, building on research that shows Affluent consumers across Asia Pacific are not only increasing in numbers, but are also traveling more.

Bruce Ryde, Head of Luxury & Lifestyle Brand Marketing, InterContinental Hotels Group, Asia Pacific, Middle East and Africa, said: “This partnership with Mastercard is a great opportunity for InterContinental hotels and resorts to bring the art of fine dining as well as bespoke experiences for the affluent travelers and their young ones. We know that for our guests, luxury is a mindset and a way of experiencing life and we are glad guests will enjoy exclusive privileges and bespoke experiences.”

According to Julienne Loh, executive vice president, Global Products and Marketing, Asia Pacific, Mastercard, today’s landscape is seeing a shift in attitudes among Affluent consumers who increasingly desire to spend more time with their loved ones.

“Growing time pressures are heightening Affluent travelers’ desire for authentic and connected experiences. As a result, the definition of luxury has evolved; luxury now means spending meaningful time with their friends and families, building memories and experiences together.

“The partnership with InterContinental Hotels & Resorts is a first that we are looking to roll out as part of an overall refresh of the Mastercard Affluent value proposition, which is focused on appealing to their desires through exclusive privileges that are designed to cater to three passion pillars: travel, rewards and experiences, and peace of mind.

“Mastercard is tapping into these unique insights by building a compelling offer for cardholders that provides premium travel services, rewards and experiences to our cardholders. In essence, it enables sophisticated travel, made simple and stylish, allowing them to travel more and travel well,” Loh said.

About InterContinental Hotels & Resorts: The InterContinental® Hotels & Resorts brand has over 180 hotels located in more than 65 countries, with local insight that comes from 70 years of experience. As a brand, we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what’s special about a destination, by sharing our knowledge so they enjoy authentic local experiences that will enrich their lives and broaden their outlook. For more information visit www.intercontinental.com, https://twitter.com/InterConHotels or  http://www.facebook.com/intercontinental.

About Mastercard: Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardAP and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.