Nestlé Professional and Singer Sri Lanka in collaboration for enhanced Nescafé Alegria distribution

December, 2, 2014

Nestlé Professional, the ‘out-of-home’ food and beverage solutions provider of Nestlé Lanka and market leaders in Sri Lanka, partnered with Singer Sri Lanka to enhance the retail distribution for its premium coffee solution, Nescafé Alegria. 

The partnership was officiated by the handing over of the first Nescafé Alegria machine to Mr. Mahesh Wijewardena, Director Marketing and Commercial of Singer Sri Lanka, by Mr. Jagath Wedage, Assistant Vice President of Nestlé Professional.

 “The Nescafé Alegria premium coffee solution was introduced to Sri Lanka to meet the constantly increasing demands of the typical coffee lover in the market. Our partnership with Singer Sri Lanka, with its wide outlet distribution network, ensures the expansion of our reach in delivering a convenient and premium coffee solution to our consumers across the island. We believe that Nestlé Professional’s strong market presence will be further reinforced through this strategic partnership with Singer Sri Lanka,” said Assistant Vice President of Nestlé Professional, Mr. Jagath Wedage.

The Nescafé Alegria premium coffee solution combines all the essentials of the world’s number one coffee brand Nescafé with the convenience, versatility and quality of a cutting-edge coffee dispensing solution.  It is designed to meet the needs of the most passionate coffee lover, serving five premium coffees - Espresso, Lungo, Americano, Cappuccino and Latte Macchiato.

Director Marketing and Commercial of Singer Sri Lanka, Mr. Mahesh Wijewardena said, “The partnership between Singer Sri Lanka and leading out-of-home food and beverage provider Nestlé Professional will ensure that the Nescafé Alegria coffee machines will now be available across all Singer Mega outlets and selected Singer Plus and Sisil World outlets. As leaders in our respective industries, it gives us great pleasure to partner with Nestlé Professional to enhance offerings to the coffee lovers in Sri Lanka.”

This partnership ensures that coffee lovers will now be able to enjoy the offered premium coffee varieties via the Nescafé Alegria machine, while enhancing island wide reach through Singer Sri Lanka’s extensive network of showrooms and outlets.

Nestlé Professional is an integral part of Sri Lanka’s out-of-home food and beverages industry and partners with Sri Lankan professionals in sharing its knowledge and expertise as food and beverage leaders. Its ambition remains to inspire its partners’ growth by delivering branded, creative and profitable solutions, ‘Making More Possible’ for its customers every day.

Photo caption: (From left) Mr. Deepal Abeywickrema – Vice President of Sales, Nestlé Lanka PLC, Mr. Jagath Wedage - Asst. Vice President of Nestlé Professional, Nestlé Lanka PLC handing over the first Nescafé Alegria machine to  Mr. Mahesh Wijewardena -  Director Marketing & Commercial, Singer Sri Lanka and Mrs. Kumari Hiniduma – Brand Manager Kitchen Appliances, Singer Sri Lanka