January, 30, 2018
~ Commits to supporting youth employment in the country via Diploma Programmes conducted by employees
Nestlé has signed a MoU with the University of Kelaniya’s Department of Marketing Management. The company has come on board as strategic partner for the University’s “Certified Professional Marketing Graduate (CPMG)” programme, which offers high performing students an additional professional qualification in marketing on top of their degree. The agreement is part of Nestlé’s new initiative to support youth employment in Sri Lanka, called “Nestlé Needs Youth”, by providing young people with skills and training to enhance their employability.
As part of CPMG, the top 30 students following the University’s ‘Diploma in People Skills’ were taught and trained by Nestlé employees on 15 subjects covering Collaboration, Leadership, Innovation and Personal Development. The sessions were held at Nestlé’s Training Centre in its head office, where in-house facilitators shared theoretical and practical applications using various training interventions. Students also participated in field visits across three regions for an in-depth insight and real experience of the market. The first batch of the ‘Diploma in People Skills’ recently graduated, receiving their certification from Nestlé and the University of Kelaniya. The top 10 students will now be awarded sales training stints with the company for a period of six months.
Said Enoca Sirimanne, Vice President - Human Resources at Nestlé: "As a respected corporate citizen, we have a duty to nurture future leaders and make a positive difference. We launched our ‘Nestlé Needs Youth’ initiative worldwide to help our youth transition from education to work. In line with this global commitment, we have been providing internships and traineeships to young local talent for work familiarization. We also strengthened our alliances with local universities through career fairs and skill development programmes for undergraduates. With work dynamics perpetually changing today, ‘learning agility’ is in increasing demand as a core competence. Our latest collaboration with the University of Kelaniya, which has a long history of producing promising talent, focuses on strengthening this competence and giving young students a taste of the corporate world to help them join the labour market successfully.”
Nestlé is also providing young people with employment; today, 35% of Nestlé’s workforce are under 30 years of age, and 60% of its total workforce are millennials. The company is also actively engaging in readiness-for-work activities for youth – through digital media and events like job fairs and workshops - on CV writing and interview preparation.
Said Shivani Hegde, Nestlé Managing Director: “Part of our purpose as a company is to help develop thriving resilient communities. Nestlé is committed to promoting decent employment and diversity, and ensuring equal opportunities for everyone. Young men and women are the future of our societies and our economies. Yet traditional education is often no longer enough. Young people need the right skills to help them in a rapidly changing, digitalised work environment. It will be hard to thrive as a corporation and help the communities we are part of to grow unless we can tap into the skills of young people who will drive the next wave of development. This long-term approach has always been part of Nestlé’s DNA.”
About Nestlé: Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and pets throughout their lives. It has more than 2,000 brands that range from global icons like Nescafé or Maggi to local favourites like Nestomalt. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.
Nestlé Lanka has operated in Sri Lanka since 1906 and manufactures most of its products locally, largely using local ingredients. It is one of the top four companies on the Colombo Stock Exchange in terms of market capitalization, and contributes to the livelihood of close to 20,000 farmers. It has been recognized as the Number 1 Most Respected Food and Beverage Company in the country in 2016 and 2017 (LMD Most Respected Entities ranking).
Photo caption: (Above) Nestlé signing the MoU with the University of Kelaniya’s Department of Marketing Management
[caption id="attachment_43012" align="alignnone" width="750"] Nestlé officials, faculty members of the University of Kelaniya and the undergraduates following the University’s diploma in people skills[/caption]
[caption id="attachment_43013" align="alignnone" width="750"] Training on merchandising for the Kelaniya University undergraduates (left) and Nestlé factory visit conducted for the Kelaniya University undergraduates[/caption]