Celebrates more than two decades of exclusive partnership with India's largest kitchen appliances company through brand extension

Singer Sri Lanka PLC, the country’s number one consumer durable retailer recently unveiled a host of new high quality Prestige products further extending its brand portfolio, to cater to the growing needs of the modern family. The unveiling of the Prestige Gas Cooker with glass top, Prestige Mixer Grinder, Prestige Wet Grinder and Prestige Stainless Steel Pressure Cookers and the Prestige non-stick cookware range was held under the patronage of Asoka Pieris – Group Chief Executive Officer - Singer Sri Lanka PLC and Narasingh Rajkumar - General Manager - Exports from TTK Prestige Company India at the 5th Singer Lifestyle Exhibition at BMICH.

The launch also unveiled the new brand payoff line “Prestige – Housewives” Pride and coincided with an energetic demonstration by Chef Don Sherman through which hundreds of visitors to the exhibition had the opportunity to gain first-hand experience of the new product range. Prestige is the largest total kitchen solutions provider in India with the widest range of kitchen products.

The Prestige brand offers local households with a total kitchen solution considering the safety and security aspects as well as helping everyone to cook smarter, saving both time and energy and strive towards live a healthier life. In fact Prestige is a brand that is close to the hearts of many Sri Lankans and the phenomenal market leadership in the Pressure Cooker Category is an example of the trust the brand has garnered over the years through Singer Sri Lanka.

Asoka Pieris - Group CEO Singer Sri Lanka PLC commenting at the occasion said, “Singer has been associated with the Prestige brand for over two decades through an exclusive distributor partnership. Prestige as a product is of very high quality and is considered as a “prestige” for customers to own these products which would no doubt be essential to embrace into their lifestyles”. He further added, “We are today very proud to introduce a new range of products further extending the brand Prestige to the modern household who are more aware of quality, safety and health aspects. Prestige is the ideal choice for your kitchen requirements. It is imperative to say that Prestige has become a must have brand in the kitchen, which is the heart of a home".

The Prestige brand is built on the pillars of safety, innovation, durability and trust, making the brand the first choice that meets every modern kitchen requirement. The main rationale as to why Prestige kitchen and cooking products are loved and appreciated by many Sri Lankans is because Prestige cookware has been around for more than 20 years and has experienced continuous innovation. The product’s quality aspect and trust that has been built over the years together with Singer is truly unique.

For instance, the pressure cookers are made of virgin aluminum stainless steel resulting in very high quality, energy efficient and time saving experience. The mixture grinder is a premium product in the Singer Grinder product portfolio and is globally CB certified, which is the world's first international system for mutual acceptance of test reports and certificates dealing with the safety of electrical and electronic components, equipment and products. The 2 litre Wet Grinder is equipped with high quality grinding stones combining the traditional method of grinding in the modern era. The Non-stick cookware product range is India's first Non-stick Cookware range with a five layer granite finish coating making it a healthier as well as good looking option to ones kitchen.

Narasingh Rajkumar – General Manager Exports, TTK Prestige India added, "Prestige is a global brand and has been associated with Singer for the past several decades. It is noteworthy that Singer has been working with Prestige to bring unique and innovative products to Sri Lankan consumers whilst identifying individual needs. We understand that with busy schedules it is increasingly difficult to manage entire household chores in minimal time. Together with Singer, Prestige is aiming at continuing to introduce innovative and high quality products to make cooking a sheer pleasure through minimum effort.”

Prestige is manufactured and exported by TTK Prestige Limited. The company has emerged as India’s largest kitchen appliances company catering to the needs of home makers in the country. The company heavily invests on R&D and has unanimously left a positive mark in the hearts of every household across UK, US, Australia EU and Asia export markets.

Singer’s undisputed reputation for delivering superior quality solutions with a warranty as well as the unmatched after-sales service will be the added benefit to the customer. Singer Sri Lanka currently owns the largest portfolio of the world’s best brands, with over 400 retail sales outlets and over 200 service centers. It has built its leadership as the largest retailer of consumer durables in the country. Customers can also visit any Singer Retail outlet including Singer Plus, Singer Mega, SISIL World and the island wide Singer dealer network to enjoy the benefits of shopping this festive season.

With a 164 year tradition of service excellence, Singer is today recognized for its diverse multi-brand product portfolio. The company has a strong presence and expansive network island-wide in order to make Singers range of products easily accessible. The company continues to be the favourite among all Sri Lankans, identifying and respecting the needs of every Sri Lankan consumer.