The 18th of February 2016 saw OPPO Camera Phone hosting a press conference at the hotel, Galadari, with the sole purpose of announcing the arrival of the brand new F1, the first of OPPO’s latest F Series. The launch was formerly announced on the 15th of January 2016 in Shenzhen, with online preorder facilities on OPPOStyle.com and Amazon opening to the public that same day.

Dubbed the “Selfie Expert,” the F1 features a standout 8 MP front-facing camera, a sophisticated photography platform, and powerful software specially designed to make capturing stunning selfies a breeze, all backed by OPPO’s spectacular build quality and design.

In addition to the outstanding selfie features, which include Beautify 3.0, Screen Flash as well as a Qualcomm Snapdragon 616 series Octa-core processor with 3GB RAM and 16GB ROM, which can be expanded by 128GB, the F1 also offers a great overall photography experience. The F1 sports a 13 MP rear camera with an ISOCELL sensor for reducing pixel noise. The camera also features phase detection autofocus (PDAF), delivering a focus time of just 0.1 seconds, equivalent to the performance of an SLR camera.

The camera is backed by OPPO’s own Pure Image 2.0+ camera platform, offering a huge range of filters and plug-ins for everyone from the aspiring photographer to the meme-making savant. Users can also experiment with Ultra-HD, which creates 50 MP photos composed of four consecutive photos, or other eye-popping features like Super Macro, HDR, Double Exposure, Slow Shutter, Super GIF and more.

OPPO believes beautiful photos need a beautiful phone to match. The 60-degree angles of the F1’s two eye-catching chamfered edges are the result of precise calculations and numerous rounds of testing to ensure an unbeatable hand feel without skimping on any of the visual impact. Meanwhile, the OPPO’s designers scoured three countries in search of the finest aluminum alloy for the back panel. After putting the Japanese material they chose through close to 40 polishing procedures, the designers were able to make good on their vision of giving the F1 a texture like “metal silk”.

On January 26th 2016, it was reported that OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 percent. Propelled by this success, OPPO has broken into the top ten smart phone brands worldwide, ranking eighth in global market share, according to a recent report by TrendForce.

OPPO soared in 2015 on its “simple, focused” strategy, which prioritized product quality and user experience above all. Meanwhile, a host of innovative signature technologies, such as the VOOC Flash Charge quick-charging solution and a versatile, feature-packed camera platform, won the favor of consumers around the world.

Strategic brand partnerships have also been a contributor to OPPO’s rise in 2015, and are continuing to have a huge impact on the company’s global brand awareness. Among the most high profile of these is, OPPO’s ongoing three-year partnership with FC Barcelona, which has afforded opportunities to connect with the fans and followers of one of the most popular football clubs in the world. Meanwhile, a recently announced partnership with the International Cricket Council (ICC), which will serve to allow OPPO to play an influential role in the upcoming Twenty 20 World Cup 2016, is set to open up a host of exciting opportunities in India, Pakistan, Sri Lanka, and a range of OPPO’s other cricket-loving markets.

“We are very excited about the introduction of the new F1 to Sri Lanka. We have had phenomenal response to the announcement of the launch on an international level and we expect to see a similar response here in Sri Lanka as well” stated Kevin Law the Brand Manager of OPPO in Sri Lanka. The F1 will be available on the Sri Lankan Market around the 25th of February 2016, at the price of only Rs. 36,990.00.