August, 13, 2019
LMD’s ‘The 100 Club’ honoured Singer Sri Lanka PLC by ranking the retail giant as the sector leader in trading segment recently. Celebrating a legacy built on consistent vision, quality product and brand promise delivery and enhancing overall customer experience, Singer also managed to secure the overall No. 11 spot amongst all other listed companies in the country.
Singer Sri Lanka PLC continues to strengthen its position in the industry as the leader in appliance retail in Sri Lanka through overall retail presence, globally recognized brands and product portfolio that is well-excepted by Sri Lankan consumers across the country. Since the company’s inception 142 years ago, Singer has strongly leveraged on cementing a solid management structure with special focus on areas of sales, supervision, finance, credit management and services.
For 13 consecutive years, Singer was crowned as the 'most popular brand' voted by the people and this alone stands as a testimony of Singer’s connection all Sri Lankans across multiple demographics and segments in the island nation. Presently, the company is extensively working to elevate the overall retail experience for their consumers. Singer concurrently markets over 50 globally renowned brands. Singer is also continuously on the forefront of acquiring other complementing brands and businesses in to the Sri Lankan market.
Commending the recent achievement, Singer Sri Lanka PLC, Chief Executive Officer, Mahesh Wijewardene stated, “Amidst challenges and changes in the market Singer’s endurance as a listed company is phenomenal owing to the shared vision of the management and our team members. This factor has been significant in propelling the brand name as the foremost consumer durables retailer in the country and positioning it as a multi-product and multi-brand retailer”.
Initiatives to implement an advance retail experience are currently underway with plans to develop and enhance Singer retail outlets spread across the country. “Our present focus is to bring in a more customer-centric experience by uplifting services provided by our front-end staff as well as our call centers. Through this type of progression, we look forward to providing consumers with a shopping experience that will take on a more personalized and friendly approach in order to ensure a more fulfilled shopping experience,” Wijewardene added.
In an era of fast changing technology and lifestyle, Singer Sri Lanka is buoyant and has identified the role played by e-commerce. The company will be focusing extensively on e-commerce with a vision of further adding a level of convenience for their loyal customers. Since technology would also be heavily incorporated towards realizing this goal and in turn, boosting customer service, geo-mapping is yet another aspect which will be looked into with the aim of introducing a more proactive role in servicing.
“We will connect much closer with the public as a one-stop shop that will provide a holistic experience like clearly differentiating our brand. Plans are under way to further incorporate shopping to utilizing financial services and much more together with partnerships and associations. Apart from that, we are also delighted to disclose that Singer (Sri Lanka) will also be the exclusive electronics and electrical appliances retailer to be established at the much anticipated Shangri-La Mall which is scheduled to be launched in October of this year,” Wijewardene further said.
Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands, engaging with its consumer base through the largest distribution network in Sri Lanka of over 450 retail stores and 2,800 dealers spread island-wide and an equally-established after sales service network.