Serendib Engineering Group introduces Reichle De-Massari

October, 16, 2014

Leading Swiss cabling solutions provider enters Sri Lankan market with Pioneering infrastructure Engineering Company

Serendib Engineering Group (SEG) announced its partnership with leading Swiss cabling solutions company, Reichle De Massari (R&M), at a glittering ceremony at The Kingsbury recently where the R&M product range was officially launched in Sri Lanka.

R&M, a company which celebrated its 50th anniversary this year, commemorated its inauguration which commenced with the introduction of a revolutionary telephone outlet in 1964. Since then the Swiss based company has remained true to its innovative roots constantly delivering new solutions to the communications industry.

Today R&M boasts a presence in over 30 countries delivering passive networking solutions to data centers, banks, hospitals, hotels, factories and even entire cities which are networked with products from R&M.  Its portfolio of clients includes Porsche, Toyota, Nissan, IBM, Airtel, Nestle, SAP, Hyatt, Novotel, Standard Chartered Bank, Facebook, Hitachi, Tata and Accenture amongst many others.

Speaking on the occasion of the launch of R&M products, the Managing Director – Mr. Gaurav Ahluwalia said: “We have a strong belief that our products and solutions would be a great asset to the information / communication and telecommunications industry in Sri Lanka, and we look forward to a strong and growing partnership with our local counterpart, Serendib Engineering Group”.

Serendib Engineering Group has a track record of over 23 years in providing engineering services and solutions to the infrastructure sector in Sri Lanka.  Not only are they a leading provider of telecommunications infrastructure solutions but also have a strong presence in rail traction engineering, marine engineering and plantation engineering.  The Company’s ambitious and dynamic diversification program has also seen them in recent times venturing into civil and allied infrastructure, high tension power distribution and engineering design and consultancy.

Commenting on the partnership, Mr. Harsha de Silva, Chairman of Navara Capital Group of which SEG is a constituent partner, said “Our collaboration with R&M will give the Sri Lankan market access to high quality cabling solutions at competitive prices. This facilitates greater efficiencies and reliability that cascade down to the end user.  The partnership is yet another step in line with our diversification strategy on our path to establishing ourselves as a leading engineering organization with a regional footprint”.

A team of professionals from diverse disciplines with complementary skills, a depth of expertise and a commitment to excellence allows SEG to take on complex, strategic projects and deliver exceptional solutions. With its expertise in communications engineering, combined with specialized skills in engineering design, SEG proves the ideal partner for R&M in Sri Lanka.  The combination of experience, market presence and superior product promises to see this partnership deliver cutting edge solutions to the Sri Lankan market.

Formally known as Infrastructure Developers PLC, SEG was established following an acquisition of controlling interest by Navara Capital Group Ltd. in October 2011.  A subsequent financial and operational restructuring included a capital infusion via a rights issue and the acquisition of Serendib Engineering Agencies Pvt. Ltd. The company has since seen tremendous growth with impressive strides towards its goal of becoming a multidisciplinary engineering organization.

One of the Group’s core competencies is business restructuring. Subsidiaries of the Navara Capital Group such as Navara Securities, Navara Forex & Money Brokers Ltd., and Navara Capital Partners provide services as an independent investment bank, in addition to capital market advisory services, and management of debt and equity listings in the Colombo Stock Exchange, including stockbroking.  The Group’s diversified portfolio also taps into the food and beverages sector, in the form of Alerics ice-cream, as well as hospitality services.

Photo captions: (Top) Harsha de Silva, Chairman of Navara Capital Group (left) and R&M Managing Director Gaurav Ahluwalia light the traditional oil lamp at the R&M launch. (Bottom) Clive de Silva, Group Chief Executive - Serendib Engineering Group addresses a gathering at The Kingsbury during the R&M launch

 

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