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SINGER and Beko to send three couples on an amazing Spanish Tour

March, 10, 2016

Promo winners to witness global football superstars live action in Spain

SINGER Sri Lanka PLC, the country’s leading appliances retailer, together with Beko, Europe’s top domestic appliance and consumer electronics brand, is providing the opportunity for three lucky couples and the top most contributors for Beko sales in Branch Management to travel to Spain for a weekend to watch the world’s leading football club in action.

The three couples were picked as the winners of the Grand Draw held at the conclusion of the special Beko promotion carried out in recent weeks at selected Singer outlets around the country. The winners will get the chance to watch world-famous Spanish football club FC Barcelona –boasting of global footballing superstars Lionel Messi, Neymar and Luis Suárez - in live action at the iconic Camp Nou stadium in Barcelona, Spain. The prize includes return air tickets to Barcelona, star-class accommodation, transportation and tickets to the FC Barcelona game taking place that weekend. The draw was conducted by the Management of SINGER Sri Lanka and witnessed by the officials from Department of Revenue - Western Province.

Beko and FC Barcelona inked a partnership agreement in 2014 and the global home appliance group thereby became the club’s worldwide sponsorship partner for a period of four years. The partnership is symbolised by the presence of the BEKO logo on the arm of the club’s first team shirt worn for all Spanish League and Cup games during every season, as well as for friendlies and summer tour games.

Mr. Seyhan Ceyhan - Marketing Manager for CIS, Near East & India of Beko said, “Celebrating its 60th anniversary, the Beko brand is rated as the highest growth rate achiever in Europe for seven consecutive years further maintaining its position as the number one free standing home appliances brand in Europe. Continuity shown in Beko growth in Sri Lanka is encouraging and we are happy to be partnered with the largest appliances retailer in Sri Lanka”, he concluded.

Expressing his views at the event, Mr. Mahesh Wijewardene – Director - Marketing and Commercial of SINGER Sri Lanka PLC stated, “This special promotion perfectly captures what Singer Sri Lanka and Beko is all about – bringing unique, premium experiences to our valued consumers. Today, Sri Lankan consumers have become more discerning in their tastes and are willing to go that extra mile to purchase world-class household products that are ideal for the fast-changing urban lifestyle. Singer, together with Beko, is able to offer such a premium experience through our range of cutting-edge Beko appliances for the modern home.” He added that “the three winning couples will undoubtedly be able to enjoy a lifetime experience filled with fun and excitement”.

Beko products marketed in Sri Lanka includes products such as refrigerators, free-standing electric and gas as well as built-in ovens, washing machines, built-in hoods and hobs, dishwashers and dryers. All Beko products come with an industry-leading 12-year warranty. SINGER is the sole distributor and authorized service partner for Beko in Sri Lanka since 2012.

Photo Caption: SINGER and Beko to send three couples on an amazing Spanish Tour. From Left: Singer Mega Kandy City Centre Showroom Manager Mr. Sujeewa Dias, Brand Manager for Beko - SINGER Sri Lanka PLC Ms. Kumari Hiniduma, Winner T.T.B Pitawala and family, Director Commercial & Marketing of SINGER Sri Lanka PLC Mr. Mahesh Wijewardene, Winner Ms. Himani Wijesinghe and family and Winner Mr. B.T Kumara Nissanka and family