Sri Lanka-India Test broadcast rights go to MSM India’s ‘Sony Six’

July, 8, 2015

Sri Lanka Cricket (SLC) has granted the tele/broadcasting rights of the upcoming Sri Lanka-India Test series to MSM India which owns the popular ‘Sony Six’ channel.

The rights to telecast/broadcast this Test series within and outside Sri Lanka over television, radio and the internet would be vested with MSM India.

Furthermore, the sponsorship for the Sri Lanka-India Test series too has been granted to the same company.

Among the bids submitted for these rights, the bid by MSM India was the highest, says Sri Lanka Cricket.