July, 8, 2015
Sri Lanka Cricket (SLC) has granted the tele/broadcasting rights of the upcoming Sri Lanka-India Test series to MSM India which owns the popular ‘Sony Six’ channel.
The rights to telecast/broadcast this Test series within and outside Sri Lanka over television, radio and the internet would be vested with MSM India.
Furthermore, the sponsorship for the Sri Lanka-India Test series too has been granted to the same company.
Among the bids submitted for these rights, the bid by MSM India was the highest, says Sri Lanka Cricket.
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