Digital Marketing is the way forward for businesses to thrive in the global market be it small business enterprises or large corporates. Customers of today expect instant information and prefer social media sites and forums to get information regarding products and services. Digital Marketing taps into this modern trend by promoting businesses and services via digital means such as the internet, mobile phones and social media sites. To learn, understand and use digital marketing is the best tool for a marketer nowadays.

It is to pass on this knowledge that the two day boot camp workshop has been organized by a prominent corporate training institution in Sri Lanka, Epitom Training, the training wing of Epitom Consulting a leading consultancy firm in Sri Lanka in association with eBusiness Academy, which is one of the pioneers in the South Asian region for Internet Marketing education. Originally held back in 2012 this 2^nd repeat workshop is being held this year, due to popular demand.

“The scope of digital marketing is immense and the smart marketer who truly comprehends the multi-channel nature and utilizes each channel effectively will be ahead of the game”, said Ragulan Tharmakulasingam, Founder of Epitom Consulting and Epitom Training.

The workshop will cover a whole scope of subjects relating to digital marketing along with methods and hands-on techniques that will assist companies with achieving their online potential. Participants will learn how to strategize for the future and cater to future market requirements by developing a digital marketing planning framework. Further they will be given access to inbound marketing strategies essential for a Digital Marketer while also picking up tips and hints on turning digital marketing data into actionable insights. These are just some of the topics that will be covered during the two days of the workshop.

Additionally each session will have interactive sessions in the form of presentations, live demos, case studies, Q&A sessions and group activities.

“It is more than essential in today’s digital marketing world to be abreast of the latest trends and techniques. We conduct these workshops so that businesses in Sri Lanka will benefit from being on par with international companies and be able to achieve their potential online”, said Suranga Priyashantha, one of the facilitators of the workshop who is also a Senior Digital Marketing Strategist, and Consultant & Trainer.

The two day workshop is to be held on the 5^th and 6^th of December 2014 at Park Premier Excel World. Hurry and book your place at the Digital Market Boot Camp today: Call 0713 032 422 / 0115 920 258. Email workshops@epitomtraining.com The boot camp will be conducted by trainers, that have years of experience and are leaders in the field of Digital Marketing in Sri Lanka. Joining Suranga, are Rohan Jayaweera Former Country Consultant for Sri Lanka and the Maldives, Google Asia Pacific and Amitha Amarasinghe, Head of Neo@Ogilvy Sri Lanka, Blogger and Social Media Speaker.

For more information seeS "Upcoming Programmes" section in www.epitomtraining.com