February, 21, 2020
SriLankan Airlines, the National Carrier of Sri Lanka and a member of the prestigious oneworld alliance, in the wake of its launch of the brand video ‘Serendipity Next Door’ appealing to its largest foreign market, India, set a record of five million views within 19 hours on social media platforms.
This is the first time in the history of Sri Lanka, that a Sri Lankan brand video has reached 5 million views. It also set a record of being the fastest video to reach one million views in Sri Lanka in less than 12 hours.
‘Serendipity Right Next Door’ unveils the timeless beauty of Sri Lanka through the narrations of two of the most beloved Sri Lankan celebrities, Jacqueline Fernandez of Bollywood fame and the cricketing legend Kumar Sangakkara. Whilst Ms. Fernandez reveals to the audience the island delights one by one, Mr. Sangakkara takes the viewer through the onboard experience of the National Carrier which symbolizes all of Sri Lanka’s beauty, culture, flavours and spirit.
SriLankan Airlines, Chairman, Mr. Ashok Pathirage said, “We are extremely impressed by the response that we have received for our latest marketing communication endeavor, appealing to our Indian market. As the National Carrier, our legacy is closely knit with the ethos of portraying the best version of Sri Lanka to the world. This, we do without having the need to exaggerate, simply due to the reason that the country truly is a Paradise, and exploring it is a memorable experience to any traveler. India has always been a focus market in our network and I am certain that this will inspire more travellers to follow the trails of their favourite celebrities to explore Sri Lanka like never before.”
The story is woven around the fascinating aspects of island life, which have become vital features of the National Carrier’s award-winning service. The visual poem celebrates the cultural vibrancy and unity among the communities and the spirit of adventure that is dabbed in the heart of country’s spectacular natural beauty.
The film is an invitation to the traveler to discover and rediscover Sri Lanka, to look beyond the picture-postcard sceneries of aquamarine beaches to witness the marine marvels off the seas or hop on to a hot air balloon to be amazed by the remnants of the ancient kingdoms still standing the test of time. Topping it all up is the SriLankan experience where the inherent warmth, care and the true Sri Lankan smile that have become the trademarks of SriLankan Airlines’ experience over the decades.
SriLankan Airlines, one of the largest international carriers currently operating out of India, covers 11 major cities; Chennai, Tiruchirappalli, Trivandrum, Cochin, Madurai, Kolkata, New Delhi, Mumbai, Hyderabad, Bangalore and Coimbatore with over 120 flights a week. The Airline looks forward to further consolidate its presence in the region through timely service and frequency enhancements and additions of new cities in the future.