As the first luxury brand to invest in cricket, Hublot, the Official Timekeeper of the competition, has appeared on the scoreboards since the start of the cricket World Cup in Australia and New Zealand.

Game on! The Cricket World Cup began on Saturday 14th February in Australia and New Zealand, with two matches on the same day: New Zealand v Sri Lanka in Christchurch, and Australia v England in Melbourne.

One of the biggest sports in terms of devotees and audience, cricket is the most popular game in India, Sri Lanka and Pakistan, the West Indies and the United Arab Emirates, and the second most popular after football or other sports in Australia, New Zealand, South Africa and the United Kingdom. It is also enjoying increasing popularity in Canada, Africa and the Netherlands. Time is a key element in this sport, in which matches often stretch over long periods.

As Official Timekeeper of the competition, Hublot is visible on the scoreboards and throughout the VIP areas at all the grounds.

Hublot will be particularly interested in the performance of its ambassador, the distinguished captain of the Australian team, batsman Michael Clarke, for whom this World Cup marks a returns to the competition.

Hublot has developed a Classic Fusion Chrono Cricket watch, especially for fans. A number of subtle details give the watch its unique character, and the dial features four distinctive symbols directly associated with cricket: the hands on both counters are shaped like the cricket bat, which is reminiscent of a short paddle and made from willow and rattan, while at 12 o'clock on the dial, a triple appliqué in reference to the stumps, one of the two sets of 3 wooden poles placed on the wicket and defended on the field by the batsmen. The case-back bears the exclusive symbol of the ICC Cricket World Cup 2015 in transfer form on the sapphire crystal. This assembly is rounded off by a red calfskin leather strap stitched onto black rubber, with triple saddle stitching in the style of a cricket ball.

Colombo Jewellery Stores is the sole agent for Hublot Watches in Sri Lanka. Hublot watches are available at Colombo Jewellery Stores located at No. 1 Alfred House Gardens, Colombo 3.