March, 24, 2016
Toyota Lanka launches the next evolution of the world’s favourite hybrid in Sri Lanka
Toyota Lanka (Private) Limited, the sole authorized distributor for Toyota vehicles in Sri Lanka launched the latest Prius at a spectacular event held at the Cinnamon Grand. The newest Prius to hit the streets of Sri Lanka has been dubbed “a futuristic and revolutionary driving experience” owing to its noteworthy improvements to the hybrid system and drive technology whilst also boasting a significantly enhanced fuel economy.
Toyota Lanka (Pvt) Ltd., the fully owned subsidiary of Toyota Tsusho Corporation – Japan; trading arm of Toyota Motor Corporation, is the sole authorized distributor for the brand new Prius. Armed with the competency of carrying out Toyota global-quality hybrid care and with the backing of its parent company, the Toyota Lanka Prius offer is the most value driven proposition in the market. Added to that is the decades of experience Toyota Lanka has in serving discerning vehicle enthusiasts with sales, services and spare parts.
The undisputed market leader in brand new Japanese automobiles, Toyota Lanka is the more viable and reliable option for those looking to purchase the new Prius owing to multiple factors such as competitive pricing and unmatched aftersales service. Customers purchasing the latest Prius from Toyota Lanka also have the added advantage of more value for money with an unbeatable offer of a 4 year/100,000km warranty which is currently the best in market.
Targeted for multiple demographic groups, the all-new Prius is the definitive family car of the future whilst also being a statement of new era thinking for career professionals.
The Prius is the first ever mass produced HV and the pioneer in eco-friendly vehicle performance. All subsequent model changes have built and further improved on this concept. With each model change, Toyota has also made continuous improvements to the Prius’ fuel efficiency and other efficient performance dynamics, making it a highly viable option for the modern world. The first product of Toyota’s TNGA (Toyota New Global Architecture) thinking, the 4th generation Prius boasts enhanced structural rigidity and a standardized platform which will contribute to production efficiency. The concepts of harmonized planning and design that are key elements of the TNGA approach are expected to revolutionize vehicle production around the world. The New Prius launched today in Sri Lanka is the first model that will enable potential customers to experience this futuristic concept. The all new Prius is also about creating an emotional connection with your vehicle which is highlighted through the human-centric design and performance elements of the car.
As the most successful hybrid automobile ever, with 3.5 million sales worldwide, the Prius improves with the redesigned fourth-generation model. Though it retains the same fastback design with a rear hatch, the new Prius presents a more contemporary and streamlined look. The Prius also is slightly longer, lower and wider than its predecessor with a low center-of-gravity and features a new independent rear suspension contributing to enhanced stability and handling.
As a concluding statement, the management of Toyota Lanka invites all prospective customers to visit the showrooms located in Wattala, Ratmalana and Kurunegala to see and feel the all new Prius and make that investment in the better future which will undoubtedly benefit self and family.