VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, announced that Rasika Withanage, head of marketing & sustainability (Sri Lanka) at Virtusa, was recognized on the list of 100 most influential marketing tech leaders by the World Marketing Congress. The event took place at Taj Lands End, Mumbai, India. More than 1,000 professionals from over 100 countries were in attendance.

The list, compiled by the World Marketing Congress, is the result of a research panel with a collective experience of over 100 years, tracking and recording the achievements of extraordinary people in technology. Potential candidates were judged on their marketing competencies, strategic perspective and future orientation, track record, ethics, integrity, commitment to sustainability and the best use of technology for marketing.

“I am humbled to receive this prestigious honor in the company of my esteemed peers. Technology has come to be a cornerstone of our profession and with its continuing evolution it further refines our insights and increases our reach. Each day I am reminded of the importance of incorporating technology in raising our brand and achieving our marketing goals,” said Rasika.

Rasika has successfully incorporated his knowledge and experience into strategic marketing initiatives during his time at Virtusa. The company was recently recognized through several awards in Sri Lanka, including Best Exporter in the Presidential Export Awards; Export Brand of the Year at the SLIM Brand Excellence Awards; and three gold awards at the 23^rd Annual National Chamber of Exporters Awards.

Rasika holds an MBA from the University of Wales in UK and a postgraduate certificate in Sustainability from the University of Cambridge in UK. He is a member of the Chartered Institute of Marketing, UK.

The World Marketing Congress is governed by an advisory board comprising senior professionals from various countries and is partnered with CMO Asia, World Brand Congress, and World CSR Day.

About VirtusaPolaris: VirtusaPolaris, the market-facing brand reflecting the combined strengths of Virtusa Corporation and Polaris Consulting & Services, Ltd. is a global provider of information technology (IT) consulting and outsourcing services that accelerate business outcomes for Global 2000 companies and leading software vendors in banking and financial services, insurance, healthcare, telecommunications, technology, media and entertainment.

VirtusaPolaris’ solutions address the CXOs’ dual challenge of growing revenues while improving IT cost efficiencies. VirtusaPolaris’ digital services leverage innovative new technologies to reimagine the customer experience, increasing retention and creating lasting value. VirtusaPolaris’ preemptive outsourcing solutions helps clients reduce risk and improve IT operations.

VirtusaPolaris delivers services across the IT lifecycle, including consulting, solution design, technology selection, implementation, testing and maintenance & support, including infrastructure support. Inheriting a strong heritage in software engineering, VirtusaPolaris is highly qualified to both develop and maintain software, using a proven platforming methodology and advanced Agile and Accelerated Solution Design techniques to reliably produce results on time and within budget.

Holding a record of success across industries and unparalleled domain expertise, VirtusaPolaris understands clients’ business challenges best and uses that to deliver distinctive, differentiated and innovative application of technology to solve those problems. Examples of large business transformations completed include the world’s largest P&C claims modernization program, one of the largest corporate customer portals for a premier global bank, an order to cash implementation for a multinational telecommunications provider, and digital transformations for media and banking companies.